The world has evolved significantly since Google Ad words was introduce roughly 18 years ago. The majority of individuals frequently and swiftly transition between several tasks throughout the course of the day, including shopping, watching movies, browsing, playing games, etc.
With the ability to admission the Internet from any location and at any time, mobile devices have become an integral aspect of daily life. Following the implementation of these modifications, Google Ad words was replaced by Google Ads.
With the aid of Google Ads, businesses can reach customers at every point of the customer journey by connecting them to Google Search through text, video, display, and other mediums. Retailers and marketers today have additional options for connecting with customers via various displays, channels, and techniques.
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