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The “Father of Modern Marketing,” Philip Kotler, contrasts the Oxford Dictionary’s description of marketing as a “administrative and social process through which people obtain what they need or desire”
Market research and advertising are included in the meaning of “the action or business of promoting and selling products or services.”
Selling, promoting, and logistics are all considered to be part of business operations in marketing. The marketing department of a business ensures that customers have access to correct information about the products or services, as well as their prompt and high-quality delivery.
A transaction occurs when a buyer purchases tangible or intangible items from a seller.
It involves giving ownership over to the buyer from the seller and is primarily supported by the latter’s faith in the former.
In sales, middlemen like salespeople, retailers, wholesalers, etc. are regularly used. Sales is an aggressive activity. It could be the outcome of a contract between a customer and a seller or the way a salesperson presents a selection of goods.
In addition to marketing, each organization’s primary duty is to increase sales. However, the difficulty of trying to boost sales may vary among various businesses and industries. Here are some tactics that companies can employ to boost sales.
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