Video Promotion Write for Us or video marketing consists of using audiovisual content as the main element to achieve promotional objectives but also brand communication.
The purpose of this tactic as a marketing methodology is to increase sales, retain users, reinforce messages and also gain brand recognition. And it does so because, according to a study by the Unruly agency, video ads stimulate the desire to buy by 97% and improve brand positioning by 139%.
Similarly, 65% of users typically watch at least three-quarters of a video, so content isn’t wasted and the message is delivered without interruption.
Advantages of Video Promotion
Video marketing has multiple applications in the commercial and also advertising processes of companies. These are the main ones.
Lead Nurturing:
Video Promotion can be present in all processes related to lead nurturing, taking care of your leads.
If you want to educate your potential customer to prepare them for their next purchase, you can show them the benefits and applications of your valuable offerings through different video marketing resources such as streaming, YouTube content, IGTV, stories and others.
On the various platforms but also on social networks, videos have proven to be the favorite of users to learn about the properties and uses of products in order to make purchasing decisions.
What Buyer See?
Comparisons, opinions, reviews, advice, but also promotions. According to Google statistics, 80% of buyers consume one or more of these contents in audiovisual format before making a transaction.
And it is that the videos promote identification with the brand and also feed the desire of the viewer with ease.
Why Is Video More Striking?
An audiovisual resource is able to communicate powerful linguistic speeches, sensory messages and at the same time stimulate the imagination. It’s all about strategy.
Optimization of Email Marketing Campaigns:
Video email marketing is a booming technique for customer acquisition, brand loyalty, and also remarketing.
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